After working 17+ years within the international Talent & Music industry for multimedia brands, it was time to leave the corporate company and start Must C agency. 

Working in the creative industry has led to several essential media and management skills for Brands & Talent such as concept development for content, talent, event and product, talent management, music direction and event production. This includes a constant growing and multi-discipline international network of relations.

Creating strong Talent profiles and visibility for brands are the essential goals. Must C agency aims to not only build Talent and Brands, but also to partner up with new talented creatives cross market to produce the final product.